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The Rise of Online Video
The recent popularity of online video has created an entire new industry of rapridly expanding video-sharing sites. Not only has YouTube become a household name, but there are new video-sharing sites launching on a near daily basis to capture this huge new market. Companies such as Google, Yahoo, MetaCafe, Revver, Veoh, Vimeo, Daily Motion, Howcast, Sclipio - the list is endless - all now offer free upload, linking and embedding of high qaulity video.
71% of the total US Internet audience (134,471,000) now view online video. 11 billion videos are viewed every month and viewers average 82 clips and 228 minutes per month of video content. That's a dramatic increase from just over 32% the previous year and represents a huge viewing audience.
Businesses are just now beginning to tap into this unlimited, international market by creating online video content for upload to all of the video-sharing sites. The type of effective exposure and branding that can be achieved through this new market has nearly unlimited potential.
Video Becomes Searchable
Online video has become so popular that all of the search portals now index the video content into their search engines every 30 minutes. For example, anyone can now find your video in Google search just by typing in any of the words entered into the title and description paragraph you entered when you uploaded the video. This becomes a powerful tool in creating the equivalent of a seperate website directing traffic to your company's site.
Video also has a higher page ranking than text sites within Google Search. Since Google's recent purchase of YouTube they have adjusted their algorithms to assign a higher page ranking to video in order to promote their huge investment. In addition, since the the video-sharing sites are considered high-value, well-linked, large-volume sites they receive increased rankings and values.
Video Optimization
Avanti Films offers complimentary upload of your video to the Top-10 video sharing sites creating 10 searchable videos, each one attracting users searching for product or services offered by your company and linked to your website. We also know exactly how to structure your keywords within the title and descrpitive tags to achieve your maximum optization. We can often get a video placed on page one of Google search within 30 minutes.
Video and SEO
Search Engine Optimization is a key factor in Internet users being able to locate your website and video now plays a key factor in improving optimization of your company website. Since video is assigned a high-value search parameter, if you place your company's URL within the proper descriptive tag the video will act as a high-value link increasing the page ranking of your company's website. You can dramatically increase the SEO of your website by uploading numerous videos and linking them to social networking and bookmarking sites.