The New Media
Avanti Films creates custom online video content for business websites that connects with viewers on an emotional level and personalizes the web experience in a way that today's users have come to expect - Visually and emotionally engaging content that can dramatically improve and extend the viewer's understanding and commitment to a company's products and services.
The Facts
Studies show that the average web user will leave a website after just 8 seconds. If they can't immediately find what they need, become bored or emotionally uncomfortable with the look & feel of a site, they click away often never to return. Visitors today want media-rich, interactive content that is direct, informative, easy-to-understand and visually-based. A 3-minute video can deliver the equivalent of 30 pages of text with 3 times the comprehension levels. Studies show that web surfers are 700% more likely to stay on a site if there is a video.
An Evolving History
Fortune 500 companies have always been willing to expend large amounts of capital for TV advertising because they have learned long ago that video content works. Video immerses all of the senses of the viewers and can move them to laughter or tears within minutes. Nothing else can create such an emotional connection with an audience with the same degree of success that sells products and effectively brands images.
YouTube has changed the way that we use the Internet where more than 100 million videos are viewed every day just on their portal alone. No less an advocate than Google has confirmed the importance of online video with their recent purchase of YouTube. They have bet the future of their company that online video will be the foundation of the web 2.0 experience. There are now more than 135 free online video-sharing sites that have followed the launch of YouTube in just the last year alone.
A New Marketing Power
Now you can achieve the benefit of a virtual personal meeting or infommercial with viewers that changes your website into an interactive experience that caters to the viewer's comfort level. They can see and hear you talk about your passion for your work, your company culture and what distinguishes you from your competition. They can view product demonstrations, customer testimonials, view sales staff profiles, company history, and executive interviews that all emotionally bond a viewer with your concept and gain a comfort level before ever walking into your building.
With today's instant communication and virtual environments, video will be an essential part of online sales for desktop computers, laptops, mobile phone video and personal communication devices. People want more transparency, greater mobility and instant communication in an easy- to-digest visual format that saves them time while increasing comprehension levels.
Our Reach
With offices in Beverly Hills and San Francisco and an extended national network of camera crews, we have the reach to be able to create custom video content for your needs regardless of your location. In today's competitive business market, consumers are more discriminating than ever and want detailed, in-depth information without having to read through pages of text. Online video is the powerful advertising tool the Internet has long awaited and it is here today ... for less than the cost of a newspaper ad.
